Released on = May 1, 2006, 1:36 am

Press Release Author = Ron Arthur

Industry = Software

Press Release Summary = Sofizar has signed a multiyear exclusive agreement with
M2Soft in marketing it's Search Engine Optimization ( SEO ), PPC Bid Management, and
Click Fraud Services to Korea and Japan.

Press Release Body = Sofizar has signed a multiyear exclusive agreement with M2Soft
in marketing it's Search Engine Optimization ( SEO ), PPC Bid Management, and Click
Fraud Services to Korea and Japan.

Carlsbad, CA, 4/28/2006 -

Sofizar Inc - Sofizar, a Carlsbad, CA Based company specializing in Click Fraud
Detection Service and Search Engine Marketing ( SEM ) today announced that it will
be offering it's services in Korea and Japan as a partner of M2Soft. M2Soft will use
it's extensive and impressive client list in Korea and Japan to take on the Asian
search and advertising market in a big way.
Search Engine Optimization ( SEO ), is the art and science of designing navigation,
writing copy and forming online partnerships which allow target websites to rank
high for targeted keywords that helps to increase sales both online and offline .
While SEO is a dollar400 Million industry in the US, it is in a very nascent stage
in Korea and Japan. On the other hand, the search engine traffic across the board,
is seeing a sustained CAGR of 36% in Korea, creating a huge opportunity for
marketing to this traffic. Furthermore, with the rise of PPC advertising, Click
Fraud is becoming a serious issue for advertisers in Korea.

Sofizar currently manages over dollar12 Million in advertising spending for its
elite customers in the US and UK. Sofizar\'s operations and R&D center in Pakistan
allows it to offer high-value, high-touch search marketing services at highly
competitive rates. The exponential growth of search engine usage in Korea and Japan
makes search marketing critical to any online business targeting those and other
International markets.

M2Soft, with it's premier Global Reporting Tool "Report Designer" has partnership
and contracts with some of the largest banks, Automotive and Consumer Electronics
companies in Korea and Japan. M2Soft has a Korean and Japanese marketing presence,
software sales force, and a reputation for quality. M2Soft is in a unique position
to market Sofizar's search engine advertising and technology to it's fast growing
client base.

"We are very excited by the growth possibilities that the Korean and Japanese
markets afford us" said Ron Arthur, Program Manager of Sofizar SEO service. "After
careful evaluation of Korean markets and possible partners, we feel privileged to be
working with M2Soft. M2Soft's marketing presence, industry contacts and the quality
of their team makes them an ideal partner for this exciting area".

"We at KOICA evaluated Sofizar's technology and it's application in the Korean
market place and came away very impressed" says Dr. J. Jang of Korean International
Cooperation Agency ( KOICA ). "The technology and expertise provided by Sofizar is
matched by the marketing prowess of M2Soft, which makes them natural partners".

"One of the things that impressed me about M2Soft was their process of due diligence
and evaluation of Sofizar's Click Fraud Detection Software "Zaralyzer" as our core
technology says Zafar Khan the CEO of Sofizar Inc. "M2Soft took the necessary time,
and flew in a large team of engineers to evaluate our technology and processes. We
are very excited to work with the quality conscious team of M2Soft".

"Search Engine Advertising is growing fast in Korea and Japan, and we are well
positioned with proven processes and technology of Sofizar along with the first
mover's advantage" says Mr. Eugene Park the CEO of M2Soft Co. Ltd. "In the first
phase we want to service our existing clients who want to target their services to
the US market".

This comprehensive agreement allows Sofizar to help Korean and Japanese businesses
extend their reach into the North American B2B and B2C search markets. Furthermore,
this allows Sofizar Inc. to refer it's existing corporate clients into the Korean
markets.


About Sofizar

Sofizar uses it's traffic analysis and pattern matching software to detect
fraudulent PPC clicks. This click fraud software is adaptive, and stores patterns
for certain websites as we as deviations. Sofizar, manually audits the accounts
which are flagged by this software as possible frauds and then works with search
engines to obtain refunds and credits against future advertising spending. Sofizar
proactively looks for vulnerabilities in Overture and Google, in order to better
protect it's clients. As Internet Marketing Specialists since 2002 our experience
shows significantly higher conversion rates with Organic search engine listings than
pay per click, that is why our sister concern Sofizar.net focuses more on Organic
Search Engine Marketing via Search Engine Optimization than Pay Per Click Marketing.
More information about Sofizar's Click Fraud Services

More information about Sofizar's Search Engine & Internet Marketing Services
More Information about M2Soft's Reporting Software
Contact Person:
Mr. Ron Arthur
Phone: 1.877.8445435
Email: art@sofizar.com

About M2Soft

M2Soft has over 700 customers in and outside of Korea, and the major product which
is web reporting tool, 'Report Designer' is applied to over 15,000 sites in Korea.
The Report Designer is the most advanced report generating software that allows
building of reporting forms that interfaces with a variety of databases in
client/server and web environment. M2soft is expanding its market to Middle and
South east Asian, as well as USA.

http://www.m2soft.co.kr

Contact Person:
Jang, Jae Won
Email jwjang@m2soft.co.kr
Phone: 82-2-2188-8523
For more information visit: http://www.sofizar.com/korean-partnership.php


Web Site = http://www.sofizar.com/korean-partnership.php

Contact Details = 4010 Carlsbad CA